The artwork of a 48-year-old Papua New Guinean artist is being displayed on SP’s Pacific Export Lager (White Can).
Peter Elavera, an artist who graduated from the University of Papua New Guinea’s Creative Arts School in 1995 has partnered with South Pacific Brewery to showcase his artwork.
“It’s an honor seeing my artwork design on SP Pacific Export Lager. Knowing that the can is not only available in Port Moresby but throughout the country; this means my artwork will reach a wider audience. It is a great feeling,” Elavera said.
Designs from East New Britain, East and West Sepik, New Ireland, Simbu, Enga and Central are already selling on the shelves throughout the country. Sixteen more designs will be hit the market next.
Born in 1974, Elavera is from a mixed parentage of Simbu and Gulf.
Between 1974 and 1984 Elavera lived between Simbu and Morobe province before moving to Port Moresby where he has been ever since.
After a decade of formal employment, Elavera resigned in 2006 and ventured into SME.
“I realized that my creative powers will become stagnant if I continued in formal employment, like a bird in a cage,” Elavera said.
Elavera’s other artwork include:
– Designer in Production of the 30 metre Jungle Mural that was installed at Jackson’s Airport Arrival Lounge.
– Beer Garden Wall at SP Brewery Lae
– SP Brewery Wall in Port Moresby
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