This year marks the 70th Anniversary of the launch of the SP Lager brand. To commemorate this, SP Brewery designed a special logo for the brand.
Speaking at the official launch of the brand’s 70th anniversary earlier this week, SPB Managing Director, Ed Weggemans said the brand has journeyed with the nation marking many milestone occasions that have fostered the feeling of national pride and togetherness.
The anniversary logo will be incorporated into all of the brand’s activities in the market, including television advertising, radio, social media and billboards.
The anniversary launch saw Mr Weggemans, with four long serving staff, unveil SP Lager’s 70 Years commemorative logo, in the presence of local media and the company’s leadership team.
“This journey demonstrates how the brand has been able to withstand the test of time whilst remaining relevant in an evolving market. The brand continues to maintain the same great quality it was back then and is still the beer of choice we all come together to enjoy, regardless of status, region or gender,“ added Weggemans.
“As a registered PNG company SP Brewery through its SP Lager brand also played an important role in contributing to the PNG economy and the Government’s national purse”, said Weggemans.
SP Lager began its journey in 1952 as South Pacific Lager and began production on November 26th for the first time.
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