Artificial Intelligence (AI) or Generative AI was the hot topic as journalists all over the world gathered in Manila, Philippines for the 2024 International Media Conference.
With the theme “ The Future of Facts”, discussions started off with how artificial intelligence has taken information creation and sharing to a whole new level.
Panelists discussed how AI can be used as a tool in the newsroom and the challenges that come with it.
The panelists were:
- Khalil Cassimally, Head of Audience Insights, The Conversation,
- Don Kevin Hapal, Head of Data and Innovation, Rappler
- Irene Jay Liu, Regional Director for Asia & Pacific, International Fund for Public Interest Media and
- Howie Severino, Editor at Large, GMA News Online
Khalil Cassimally shared how the conversation was able to repurpose information to the younger audience using AI and how it proved to be very effective.
Don Hapal from the Philippines Rappler said the AI tool Chatgpt, was very helpful in profiling candidates in the Philippines General Elections.
While a lot of skeptical questions rose from the audience regarding factual information generated by AI, Irene Jay Liu, the Regional Director for Asia and the Pacific, International Fund for Public Interest Media, said it is important that newsrooms must be responsible for fact-checking all information they want to disseminate.
She also added that traditional newsrooms must accept the fact that the audience is ahead of us and already using AI.
The panel, involving journalists and Online specialists called for newsroom collaboration to remain relevant and act quickly by helping to formulate policies that regulate the use of AI so it is not abused.
Related story: https://insidepng.com/six-insidepng-staff-attend-2024-international-media-conference/
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