Coca Cola PNG and PNGFM has announced the continuation of their partnership, in nurturing local music artists through Coke Studio Music Platform and YumiFM PNG Musik Awards.
Coca Cola PNG Marketing Manager Rachel Nainggaian commented on the renewed partnership saying, prioritizing consumer relevance has always been crucial for Coca Cola PNG, and music is an essential aspect of PNG’s culture.
“Music Possesses a unique power to inspire and unite people, making it resonates with our target audience’s growing engagement in music and digital audio,”
Coca Cola PNG has been supporting PNG music since 2016, through the Coke Studio Platform.
Coke Studio has served as a signature music platform, providing opportunities for legendary, seasoned, and emerging artists to showcase their distinctive musical style, initially introduced as a TV Music Platform.
Coke Studio expanded in 2018 to include higher production quality and integrated collaboration between TV, Radio and digital media through its first Joint Venture with the YUMI FM Musik Awards.
“Music remains at the heart of Coca Cola’s real magic philosophy, and Coca Cola PNG has a long-standing commitment to recognizing and celebrating the achievements of PNG Artists,” Nainggaian said.
On Saturday, PNGFM successfully hosted the 18th YUMI FM PNG Music Awards, with Coca Cola as the Platinum Sponsor.
The event recognizes and appreciates the efforts of PNG Musicians and Artists, under various categories.
The categories include, Best New Artist of the Year, Artist of the Year, Song of the Year, Male Artist of the Year, Female Artist of the Year, International Artist of the Year, Duo / Group of the Year, Producer of the Year, Justin Kili Award, and Listeners Choice of the Year.
PNGFM General Manager Rosemarie ‘Shaz’ Botong was excited about the enhanced partnership with Coca Cola. “With Coca Cola as our official partner, we look forward to providing fans with even better experience, making both Coke Studio and PNG Musik Awards 2023 essential platforms to appreciate local musicians and artists.” Ms Botong said.
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