Coca-Cola has announced the return of its “Share a Coke” campaign in Papua New Guinea, offering consumers the chance to find their names and nicknames on bottles and cans of the popular soft drink.
The campaign, which previously saw success globally, allows individuals to find Coca-Cola products featuring a wide array of names.
This iteration in PNG includes almost 85 options on Coca-Cola Original Taste, ranging from common names such as ‘Michael’, ‘Grace’, ‘Susan’, ‘Nigel’, ‘Serah’, and ‘Jack’, to local group terms like ‘Wantok’, ‘Bestie’, ‘Susa’, and ‘Olgeta’.
These specially labelled products will be available for a limited time at major supermarkets and food retailers nationwide.
In addition to the pre-printed names, Coca-Cola will also be hosting over 50 personalization pop-up stations across the country starting from June 21st. These stations will allow consumers to create their own personalized Coca-Cola cans.
Speaking about the initiative, Rachel Miryam Nainggolan, Senior Brand Manager, Frontline Marketing – Coca-Cola Papua New Guinea said “Share a Coke” is not just about finding your name on a bottle or can; it’s about creating moments of joy and connection.
“We’re thrilled to bring this exciting campaign back to Papua New Guinea, giving everyone a chance to share special moments with their friends and family. It’s all about celebrating the people who make our lives magical.”
Tim Solly, Sales and Commercial Director, Coca-Cola Europacific Partners, added, Share a Coke is all about bringing people together and we can’t wait to bring the Share a Coke experience on the road.
“We’ll be visiting universities, shopping centers, and cultural shows/events across the country so we connect with as many people as possible to Share a Coke with.”
The “Share a Coke” campaign is expected to run for a limited period, encouraging consumers to look out for personalized bottles and cans in stores and to visit the upcoming pop-up personalization stations.
