This August, Coca-Cola Papua New Guinea is joining forces with Marvel to release ‘Coca-Cola x Marvel: The Heroes’ limited edition cans, offering fans the chance to win special prizes.
“Coca-Cola’s long-standing relationship with Disney, spanning over 60 years, continues with this collaboration”, said Tim Solly- Sales Commercial Director – Coca Cola Euro Pacific.
He said “to celebrate this partnership, CCA PNG has launched a campaign called ‘The Hero’s Campaign’”.
The campaign includes a new TV commercial that will be featured on Coca-Cola PNG‘s Facebook page and aims to provide a unique consumer experience.
Starting on the 20th of July, 2024 onwards, Coca-Cola and Marvel fans can purchase specially designed limited-edition Coca-Cola Classic cans featuring Marvel characters Deadpool, Wolverine, Daredevil, and Elektra.
Senior Brand Manager, The Coca-Cola Company, Rachel Nainggolan introduced how Coca-Cola customers can be part of this campaign;
“Fans are invited to form teams of four, collect all four special edition cans, take a group selfie, and share it on Facebook while tagging Coca-Cola PNG, this will enter them into a draw to win tickets to an exclusive screening of the new Deadpool & Wolverine movie on September 28, 2024”.
She added that winners from outside Port Moresby will have their accommodations and airfare covered.
Additionally, the Coca-Cola x Marvel Truck will travel across PNG’s four major regions, offering games, photo opportunities, live music, and various surprises.
Customers who purchase two cans of Coca-Cola can present their receipt to participate in games and win official Coca-Cola x Marvel merchandise.
Rachel Nainggolan said, “Our goal at Coca-Cola is to create moments of happiness and unity. This collaboration with Marvel allows us to bring the community together in new and enjoyable ways.”
The Coca-Cola x Marvel: The Heroes limited edition cans are now available in stores across Papua New Guinea.