Papua New Guinean design talent are jetting off to Fiji, ready to make a vibrant statement at Fiji Fashion Week 2025.
A distinguished delegation representing PNG’s burgeoning fashion scene departed yesterday (27 May), carrying with them a rich tapestry of culture and innovation crafted by the nation’s designers.
Leading this creative charge is the iconic Florence Jaukae Kamel, globally recognized as the “Bilum Meri.”
Her participation is a powerful showcase of indigenous artistry, as her handmade bilum couture transforms traditional weaving into breathtaking high fashion. Each meticulously crafted piece celebrates the skill and knowledge of PNG women, weaving stories of heritage into contemporary designs.
Joining Florence is Incennea Minz, PNG Fashion Week’s dynamic brand ambassador.
Stepping onto the Fiji runway as a model, Incennea will embody the fusion of traditional Melanesian aesthetics with modern style, a living canvas showcasing the design vision of the nation. Her presence perfectly aligns with this year’s theme, GENESIS, representing a fresh and authentic expression of cultural identity through fashion.
Adding to the spirit of collaboration, celebrated PNG designer William Maba Bray was present at Jacksons International Airport to see the delegation off.
His support underscores the interconnectedness of the PNG fashion community, and his upcoming participation in Florence Jaukae Kamel’s Bilum Festival in Goroka later this year further highlights the ongoing exchange of creative ideas and cultural inspiration within the region.
“This is what GENESIS is all about—new beginnings, deeper connections, and stronger representation of our culture,” stated Bridgette Kassman, spokesperson for PNG Fashion Week, who is also traveling as Executive Assistant to the Managing Director, ensuring the delegation’s smooth and impactful representation.
“We are not just sending designers—we are sending ambassadors of heritage, identity, and innovation.”
The journey to Fiji was made possible thanks to the continued support of Air Niugini, the official carrier and a key partner of PNG Fashion Week, highlighting the crucial role of national collaboration in fostering international opportunities for PNG’s creative sector.
As Florence Jaukae Kamel and Incennea Minz prepare to showcase their unique visions on the Fiji runway, they carry with them the collective creativity and cultural pride of Papua New Guinea, ready to captivate and inspire the Pacific fashion world.
