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Coca-Cola PNG Partners with Marvel for Limited Edition Cans and Prizes

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Coca Cola x Marvel brand

This August, Coca-Cola Papua New Guinea is joining forces with Marvel to release ‘Coca-Cola x Marvel: The Heroes’ limited edition cans, offering fans the chance to win special prizes.

“Coca-Cola’s long-standing relationship with Disney, spanning over 60 years, continues with this collaboration”, said Tim Solly- Sales Commercial Director – Coca Cola Euro Pacific.

He said “to celebrate this partnership, CCA PNG has launched a campaign called ‘The Hero’s Campaign’”.

The campaign includes a new TV commercial that will be featured on Coca-Cola PNG‘s Facebook page and aims to provide a unique consumer experience.

Tim Solly- Sales and Commercial Director, Coca-Cola PNG standing next to an image of Marvel Superhero, Deadpool.
Tim Solly- Sales and Commercial Director, CCA PNG standing next to an image of Marvel Superhero, Deadpool. [[Photo: Allan Terry/Inside PNG]]

Starting on the 20th of July, 2024 onwards, Coca-Cola and Marvel fans can purchase specially designed limited-edition Coca-Cola Classic cans featuring Marvel characters Deadpool, Wolverine, Daredevil, and Elektra.

Senior Brand Manager, The Coca-Cola Company, Rachel Nainggolan introduced how Coca-Cola customers can be part of this campaign;

“Fans are invited to form teams of four, collect all four special edition cans, take a group selfie, and share it on Facebook while tagging Coca-Cola PNG, this will enter them into a draw to win tickets to an exclusive screening of the new Deadpool & Wolverine movie on September 28, 2024”.

She added that winners from outside Port Moresby will have their accommodations and airfare covered.

Rachel Nainggolan - Senior Brand Manager, CCA PNG wearing a red dress and holding a mic on a red stage at the Coca-Cola PNG premier of Deadpool.
Rachel Nainggolan – Senior Brand Manager, CCA PNG. [[Photo: Allan Terry/InsidePNG]]

Additionally, the Coca-Cola x Marvel Truck will travel across PNG’s four major regions, offering games, photo opportunities, live music, and various surprises.

Customers who purchase two cans of Coca-Cola can present their receipt to participate in games and win official Coca-Cola x Marvel merchandise.

Rachel Nainggolan said, “Our goal at Coca-Cola is to create moments of happiness and unity. This collaboration with Marvel allows us to bring the community together in new and enjoyable ways.”

The Coca-Cola x Marvel: The Heroes limited edition cans are now available in stores across Papua New Guinea.

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Coca Cola PNG Partners PNGFM to support PNG Music

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Coca Cola PNG and PNGFM has announced the continuation of their partnership, in nurturing local music artists through Coke Studio Music Platform and YumiFM PNG Musik Awards.

Coca Cola PNG Marketing Manager Rachel Nainggaian commented on the renewed partnership saying, prioritizing consumer relevance has always been crucial for Coca Cola PNG, and music is an essential aspect of PNG’s culture.

“Music Possesses a unique power to inspire and unite people, making it resonates with our target audience’s growing engagement in music and digital audio,”  

Coca Cola PNG has been supporting PNG music since 2016, through the Coke Studio Platform.

Coke Studio has served as a signature music platform, providing opportunities for legendary, seasoned, and emerging artists to showcase their distinctive musical style, initially introduced as a TV Music Platform.

Coke Studio expanded in 2018 to include higher production quality and integrated collaboration between TV, Radio and digital media through its first Joint Venture with the YUMI FM Musik Awards.

“Music remains at the heart of Coca Cola’s real magic philosophy, and Coca Cola PNG has a long-standing commitment to recognizing and celebrating the achievements of PNG Artists,” Nainggaian said.

On Saturday, PNGFM successfully hosted the 18th YUMI FM PNG Music Awards, with Coca Cola as the Platinum Sponsor.

The event recognizes and appreciates the efforts of PNG Musicians and Artists, under various categories.

The categories include, Best New Artist of the Year, Artist of the Year, Song of the Year, Male Artist of the Year, Female Artist of the Year, International Artist of the Year, Duo / Group of the Year, Producer of the Year, Justin Kili Award, and Listeners Choice of the Year.

PNGFM General Manager Rosemarie ‘Shaz’ Botong was excited about the enhanced partnership with Coca Cola. “With Coca Cola as our official partner, we look forward to providing fans with even better experience, making both Coke Studio and PNG Musik Awards 2023 essential platforms to appreciate local musicians and artists.” Ms Botong said.

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