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South Pacific Brewery (SP Brewery) has announced its commitment to supporting the annual Goroka Show.

Aaron Japu, SPB Regional Sales Manager for the Highlands region, expressed the company’s dedication to the Goroka Show, which spans several decades. “SP Brewery has remained a steadfast sponsor of the Goroka Show, and we are honored to continue our support,” said Japu.

“This event is a vital platform for showcasing the rich cultural heritage of Papua New Guinea, and we are proud to be part of its journey.”

In line with their commitment to responsible consumption, SP Brewery will set up a dedicated booth at the show.

The booth aims to raise awareness about responsible alcohol consumption and promote safe behaviors among attendees. Showgoers above the legal drinking age of 18 are invited to visit the SP Brewery booth to engage in informative discussions about responsible drinking practices.

Additionally, the SP Lager Coaster Bus promotion will be highlighted at the event.

The Goroka Show, an event of cultural celebrations in Papua New Guinea, will be held from September 15th to 17th at the National Sports Institute in Goroka. Showcasing the rich and diverse cultural heritage of the region, the event attracts both local residents and visitors from around the world.

A mini cultural festival was registered, recognized, and launched by National Cultural Commission together with the Tourism Promotion Authority at Komu Village in Upper Bena local level government in the Unggai-Bena District of Eastern Highlands Province last Thursday.

The Sinu cultural festival, named after Mountain Sinu, is a culturally distinctive community that becomes the host and custodian of the festival which will be a feeder or mini-cultural festival to the larger annual Goroka Show.

Tourism Promotion Authority chief executive officer Mr. Eric Mossman Uvovo told the people of Upper Bena and the entire Unggai-Bena, to embrace their distinctive cultural practices and traditions.

Mr. Eric Mossman Uvovo elaborated that it is essential to uphold our diverse oral and written cultural practices and pass them on to the next generation.

“Culture is an important aspect of livelihood, we have to sustain and maintain or keep our culture alive. It is through this event that it will bring changes to the communities.

When you have these organizations coming to the communities they bring changes too, like roads, bridges, electricity, and water supplies into the surrounding villages.”

Mr. Uvovo further announced a K25, 000 donations towards the Komu Resource center which he initially funded.

“This funding is to go towards running training for MSMEs in the villages like sewing, cultural training and etc.,” he said.

“I thanked and appreciate the National Cultural Commission for recognizing, registering, and certifying Sinu Cultural Festival to be a lead-up event to the famous Goroka Show.

Sinu cultural festival will be a lead-up cultural festival to the Goroka show and this festival will be held a week prior to the much bigger show, the annual Goroka show,” added Mr. Uvovo.

The National Cultural Commission (NCC) is a Government agency mandated by an Act of Parliament to preserve, protect, safeguard, promote and market Papua New Guinea’s cultural heritages.

National Cultural Commission when presented K10, 000 to go towards the launching and opening of the Sinu Cultural Festival.

Bola Noho who is the Cultural manager of the National Cultural Commission when presenting the cheque and certification of registration to the Sinu Festival committee elaborated on the importance of maintaining and sustaining our cultures.

Mr. Noho highlighted it’s a sad scenario to see nowadays our culture is dying and our children are losing these vital cultural practices.

“Therefore, it is important we these organizations like the National Cultural Commission and Tourism Promotion Authority (TPA) working under the Ministry of Tourism, Art and Culture to partner and develop our cultures and its practices at the community level,” said Mr. Bola Noho.

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